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Trends in the consumer business industry
In the Consumer Business industry we distinguish three different segments: retail, CPG (consumer package goods manufacturing) and THL (tourism, hospitality & leisure). Although these three segments are by nature quite different businesses, they share the challenge of directly serving increasingly demanding consumers and customers on a daily basis.
We can help our clients address a number of key challenges:
- How to better serve a consumer with changing habits and tastes whilst health concerns are driving the need for product and packaging innovations?
- How can retailers and CPG manufacturers develop that opportunity together?
- How to communicate with an ever more demanding and educated consumer as a path to growth?
- How to deal with the changing consumer demographics: populations over age 60 are growing, particularly in developed economies, and young and middle-class populations are growing in emerging markets like China, India & Russia with massive growth expectations
- How to optimize the return on marketing and trade promotions spend?