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Contributing to the goals of the enterprise, Game on!

Deloitte | Gamification


Gamification isn’t really new.
It’s one of the latest manifestations of the foundation of business: the desire to compete – to keep score. Done well, it tells an employee: you’re doing better than you did  yesterday, you’re contributing to the goals of the enterprise, and you’re holding the tools for growth and personal development in your hands.  Game on.

Gamification rides three waves.

  1. The growing base of workers and customers raised with video
    games and consumer technology
  2. The meteoric expansion of mobile, social and cloud technologies
  3. The use of technology to improve business process execution and performance.

As the bridge to the post digital era is being built, organisations are making big bets to take advantage of this transformation.

As businesses become more complex and as people grapple with the real value of what they’re delivering, game mechanics can help. Turning big goals into a target or a game, breaking them down into accessible, achievable steps, helps people connect. The essence of gamification is creating the ‘I get it, I want it, I’m in’ moment. It’s about taking games – fun, play and passion – and applying  them to real world situations

Rob Hillard, National Technology Leader Consulting, Deloitte

In the last year, when  businesses have asked me about social media, the questions have been more about ‘how’ in social and less about ‘why’.

Social media, like mobile applications, is being  considered in every digital strategy and technology implementation we do. 

We embed social media either as a channel for communication or  as an extension of an organisation’s digital presence, helping clients engage better with customers and communities.

Frank Farrall, Lead Partner
Deloitte Digital


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