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Social Business

Starting the conversation. The tweet smell of success.

Deloitte | Social business | Carlton Football Club

The Tweet Smell of Succes

The Carlton Football Club,
one of the Australian Football League’s most successful clubs, wanted to grow club membership and ticket sales and to increase the engagement of supporters.

The wisdom of crowds: Working with the ‘devotees’, we developed an ‘Ideas for Carlton Football Club’ web platform to gather supporters’ ideas on how to use social media to meet Carlton’s aims. This platform morphed into a great new voice for supporters to express their ideas and opinions for the club.

Home tweet home:
We re-invigorated the club’s
social media platforms.
The Carlton players – the real stars – started using Twitter and Facebook to connect directly with their fans.

Don’t leave home without it:
We established foursquare specials at the MCG, rebranded the Carlton Facebook Fan page, and helped create a merchandise shop inside Facebook so that supporters can buy their products directly from the club and never leave Facebook.

Luke McCormack, Social Media Analyst | Deloitte Digital


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