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Gamification isn’t really new. Gamification rides three waves.
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As the bridge to the post digital era is being built, organisations are making big bets to take advantage of this transformation. As businesses become more complex and as people grapple with the real value of what they’re delivering, game mechanics can help. Turning big goals into a target or a game, breaking them down into accessible, achievable steps, helps people connect. The essence of gamification is creating the ‘I get it, I want it, I’m in’ moment. It’s about taking games – fun, play and passion – and applying them to real world situations Rob Hillard, National Technology Leader Consulting, Deloitte |
In the last year, when businesses have asked me about social media, the questions have been more about ‘how’ in social and less about ‘why’. Social media, like mobile applications, is being considered in every digital strategy and technology implementation we do. We embed social media either as a channel for communication or as an extension of an organisation’s digital presence, helping clients engage better with customers and communities. Frank Farrall, Lead Partner |