Deloitte's Julia Bickerstaff and Narelle Kennedy, Chief Executive of Australian Business Foundation ‘unzip’ innovation in the Australian middle market.
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Middle market
The middle market is perhaps the most diverse of all sectors. Each business may vary in revenue, number of employees and market position. It may be a professional partnership, publicly-listed corporation, private company or new high-growth family-run business. But the one thing they all have in common is they are seeking to sustain their growth and to do so they need to be innovative.
The challenge is to support the development of ideas for successful implementation, and overcome the obstacles as well as seize the opportunities for innovation.
