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Gaining traction

Will consumers ride the electric vehicle wave?


Deloitte Motor Industry Services, Electronic Vehicles"Gaining traction: Will consumers ride the electric vehicle wave?”  highlighted that Australian consumers were continuing to shift their buying preferences based on concerns regarding more fuel efficient vehicles.

The two studies, which surveyed 12,000 consumers globally across China, USA, Europe and Japan as well as 509 consumers in Australia, underlined the need for our local automotive manufacturers to continue to focus on introducing new models

According to the Australian study, petrol prices proved to be a critical factor regarding the purchase decision for EVs. “A petrol price of greater than $2.60 per litre would see more than 71% of respondents more likely to consider an electric vehicle purchase

The study also provides significant insight into consumer expectations around petrol/diesel internal combustion engine (ICE) powered vehicles.

According to the study, a significant proportion of consumers in the world’s four largest automotive markets either identify themselves as potential first movers, or at least willing to consider purchasing an electric vehicle (U.S. 54%, China 93%, Europe 69%, and Japan 48 %). 

However in Australia, 59% fall into the potential first movers and might be willing to consider segments, when purchasing or leasing an electric vehicle. China stands out with 50% of consumers falling into the potential first movers category, followed by Europe with 16 %. Japan has the smallest percentage of consumers in the potential first movers segment with only 4 %.

Read and download the Media release  Download the study results and media release below, for further information.


Danny Rezek
Deloitte Western Sydney
Job Title:
Office Managing partner
Tel: +61 2 9322 3889; Mobile: 0412 627 781

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