Organisations are drowning in data that is not necessarily relevant to the decisions they need to make. All too often, different data sources produce conflicting results, so decision makers don’t know which numbers to believe. For example, one company we know was trying to manage its business by generating 20,000 unique reports a month – many of which were in direct conflict. Another company we know was strategically focused on customer loyalty and lifetime value, yet its key performance measures all revolved around sales volume. No wonder the company’s actions didn’t support its strategy.
Companies can alleviate conflicts and gain confidence in their data with an effective integrated performance management strategy that gives decision makers easy access to the information they require – supported by processes and systems that help ensure the underlying data is consistent and reliable.
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