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As One insights

As One insights help our clients identify how best to align the ‘software’ and ‘hardware’ of their organisation with the strategic direction of the organisation. They can be considered in terms of who, what and how.

Who: Shared Identity insights

Shared Identity measures how strongly people feel they are a part of a group

  • A high sense of Shared Identity encourages people to act to achieve cross-organisational goals
  • Knowing which parts of an organisation people feel the strongest affinity with is critical; it is these parts whose success will matter to people
  • Identity tends to be stronger with more immediate groups such as a department. This poses a challenge for leaders whose strategies call for concerted action across internal boundaries.

As One | Who

What: Directional Intensity insights

  • High levels of Directional Intensity mean people are willing to make contributions sought by leaders
  • Directional Intensity is designed to ascertain people’s readiness to act in support of achieving a goal
  • An average supportive score on an attitudinal scale is likely to mask whether people are actively supportive, fence-sitting, or unaware of the goal
  • Knowing a majority of people are undecided is a better guide to action than knowing they have an average score of 3.4 on a six-point scale.
As One | What

How: Common Interpretation insights

  • The extent to which people have a Common Interpretation of how to work together determines the success of the collaboration
  • Organisations will normally have a preferred archetype, but by recognising people’s preferences, leaders can be more effective
  • Many strategies call for greater standardisation across internal boundaries to reduce cost or improve customer service. This generally requires the organisation to shift upward and leftward in the model. A strategy focused on innovation and collaboration would call for the organisation to shift toward the right in the model.
As One | How


Contact | As One Australia.


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