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Net tablets to challenge nascent e-reader market, according to Deloitte’s Technology Predictions 2010 report


  • Thinking thin is in again: virtual desktop infrastructures challenges PCs
  • CleanTech makes a comeback. But, solar stays in the shadows
  • The year of the user – IT procurement gets personal

Purchased by tens of millions of people in 2010, net tablets are expected to offer a more appealing balance of form and function, according to professional services firm Deloitte’s Technology Predictions 2010 report.

Produced by Deloitte’s Technology, Media & Telecommunications (TMT) practice, the report also predicts that the rise of the net tablet could constrain the growth of the nascent e-reader market.

Damien Tampling, Deloitte’s Technology, Media & Telecommunications (TMT) leader in Australia, said for every million net tablets sold there will be a corresponding impact on e-readers.

“We also predict that in 2010 many enterprise purchasing decisions will be based more on the preferences of individual employees, rather than traditional IT department criteria,” Mr Tampling said.

Deloitte also forecasts that Virtual Desk Infrastructure, a computing model based on thin or stateless clients, centralised applications and processing power, will be taken far more seriously than in previous years.

An anticipated one million seats are expected to go thin client in 2010, with the largest deployments involving tens of thousands of seats. By 2015, thin client may reach 10 percent of all enterprise client devices.

The CleanTech sector’s performance is anticipated to be mixed, according to Deloitte. Although solar demand is likely to grow strongly in 2010 and 2011, some subsidy cuts and cheaper-than-expected electricity rates may prevent that growth from being as strong as some might hope. It is expected that the solar technology subsector will be outperformed by the broader CleanTech industry.

Thinking thin is in again: virtual desktop infrastructures challenge the PC

Deloitte predicts that in 2010 thin client will be taken far more seriously than in previous years, even if it does not outsell its thick client counterpart. Over the next five years, thin client should reach 10 percent of organisations’ computers, with the majority of medium to large businesses considering a shift to virtual desktop infrastructure.

Thin client can help to deliver direct savings by minimising and making IT support and maintenance more efficient, as well as reducing hardware costs and licensing fees. There are other less tangible benefits to virtual desktop infrastructure including; mobility, increased productivity, lower real estate costs, lower power consumption and better security.

Those charged with deploying thin client may need to convince workers who begrudge the lack of a local hard disk drive that pure forms of thin client entails. However, abetted by a backdrop of recession or slow recovery, employers may consider it a good opportunity to reshape working conditions.

IT procurement stands on its head

In the past, technology and telecommunications hardware and software manufacturers have targeted products to the enterprise market, specifically the gate-keeping IT department. In 2010, many enterprise purchasing decisions will be based more on the preferences of individual employees.

With the rise of the ‘prosumer’- employees who buy a phone for both work and play - more and more enterprises are likely to allow employees to choose their own phones, or at least allow prosumer-selected phones to integrate better with enterprise networks.

Enterprise-focused vendors will need to alter sales techniques originally designed to sell to monolithic buyers whose concerns were enterprise in scale. While IT departments will have to become more flexible, best practices are still necessary, such as deleting data on employees’ devices if they change jobs.

Also, given the faddish nature of consumer sentiment, processes that reduce product churn will be needed. The future of many enterprise computing and telecom tools will likely involve compromises between work and personal life, that is, employees being available 24/7 but allowed to choose their own smartphone.

CleanTech makes a comeback. But solar stays in the shadows

After the CleanTech industry’s near-collapse during the economic crisis, government stimulus and investor interest has caused a sharp recovery. However, not all areas are sharing the bounty.
Although the CleanTech Index is up 75 percent since its market lows, the view for the dominant solar technology - crystalline silicon photovoltaic (C-Si PV) - and its infrastructure is less positive in the next year or two. Currently, C-Si PV faces two challenges that could limit its recovery: overcapacity and weak economics.

Prior to the 2008 economic downturn, governments created a spike in demand for C-Si PV manufacturing capacity and installation. Capacity expansion continues unabated, largely in China and the United States. By 2010, over-capacity will mean C-Si PV utilisation will be barely above 25 percent.

To read the full press release and the report, download the attachments below.

Last Updated: 


Petros Kosmopoulos
Deloitte Australia
Job Title:
Corporate Affairs & Communications
Tel: +61 3 9671 6093, Mobile: +61 4 0700 0926
Damien Tampling
Deloitte Australia
Job Title:
Partner, Corporate Finance
Tel: +61 2 9322 5890, Mobile: +61 409 100 905




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