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Australia.com named best tourism site


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The global web community has voted www.australia.com the Best Tourism website of the year in the Webby People’s Voice Awards. The site was built for Tourism Australia by professional services firm Deloitte’s online practice. The winners will receive their Awards at the Webby Gala taking place in New York City on Monday 8 June.

Deloitte Partner Jenny Wilson who led the Australia.com project team said: “For anyone planning a holiday the web is usually their first port of call.”

“For Tourism Australia, Australia.com is the primary call to action for its global marketing activities so it is an extremely important marketing channel for reaching consumers and getting them closer to holidaying in Australia.”

Ms Wilson continued: “We felt very privileged to have the opportunity to build the website primarily responsible for sharing all that Australia has to offer for potential visitors. The fact that the people chose www.australia.com as the best tourism website is a real honour and we are all very proud to have helped Tourism Australia create such an outstanding website.”

This year, over 500,000 votes were cast by people around the world for their favourite sites, videos, and ads in The Webby People’s Voice Awards. A list of both Webby Awards and People’s Voice Awards winners can be found at  The Webby Awards website.

The Webby Awards
Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international award honouring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites.

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vint Cerf, R/GA’s Chief Bob Greenberg, “Simpson’s” creator Matt Groening, Arianna Huffington and Harvey Weinstein.

"The Webby Awards honours the very best of the Internet," said David-Michel Davies, executive director of The Webby Awards. Tourism Australia’s website win is a testament to the skill, ingenuity, and vision of its creators."

The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Founded in 1996, The Webby Awards are known worldwide for its famous five-word speech limit. Past Webby Award winners – and their speeches - include Al Gore (“Please don’t recount this vote”), Beastie Boys (“Can anyone fix my computer?”), and Stephen Colbert (“Me. Me. Me. Me. Me.”).

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Contacts

Name:
Johnny Sollitt-Davis
Company:
Deloitte Australia
Job Title:
Corporate Affairs & Communications
Phone:
Tel: +61 2 9322 7256, Mobile: 0431 134 850
Email
jsollittdavis@deloitte.com.au
Name:
Jenny Wilson
Company:
Deloitte Australia
Job Title:
Partner, Deloitte Consulting
Phone:
Tel: +61 2 9322 7475
Email
jewilson@deloitte.com.au

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