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Use of images will transform businesses’ processes, Deloitte says


18 July 2013:  The use of images and location based data enabled by mobile devices are set to transform the way businesses operate and gain a competitive advantage in the post-digital* world, according to professional services firm, Deloitte.

Tim Nugent, Deloitte Technology Consulting partner, said digital images are set to greatly improve operational efficiency and outcomes across industries, particularly asset intensive ones.

“The use of images by law enforcement agencies for red light cameras, speeding fines, parking infringements and to solve crimes is well documented.  Businesses, however, are yet to fully embrace this digital capacity to improve their processes. This is set to change,” Mr Nugent said.

“Organisations with a dispersed asset base or workforce can better leverage digital images to understand, track, control and interact to effectively monitor and maintain their assets, particularly the utilities, mining, transport, property and retail sectors.

“The world’s population is immersed in capturing and sharing digital images via social media.  A picture tells 1000 words and the use of digital images provides an opportunity for corporates, particularly in terms of how they manage, optimise, and deploy their workforce or assets.

“Technology means this can be done at low cost.  It also means there is considerably less resistance to improve business processes or drive productivity improvements by employees who are already, by and large, familiar with this technology given they use it regularly with social media.”

This is a win-win situation for employees and organisations, according to Mr Nugent.  “Employees are both more engaged and productive and businesses become more efficient and profitable with improved operating margins.  This, in turn, leads to improved customer interaction.”

Mr Nugent said harnessing data assets with advances in technology is one of the five post-digital forces that will change businesses over the next two years, as identified by the Deloitte 2013 Tech Trends report. The other four are cloud, mobile, social and cyber.

“Organisations and companies are embedding digital technologies into how they interact, both with customers and their workforce, but are yet to fully exploit the opportunities that digital and data provide to redefine their services and operations,” Tim Nugent said.  

“Digital disruption is a fact and it is here to stay.  Over the last decade, we have seen many established companies fail very quickly.  The common theme among them is a lack of recognition and focus on the opportunities, and the threats, that technology innovation provides.”

About Deloitte Tech Trends

Deloitte’s annual ‘Tech Trends’ report identifies the 10 trends most likely to have an impact for CIOs in the coming year and beyond. Now in its fourth consecutive year, the predictions are based on insights from Deloitte’s technology subject matter specialists, input from some of its largest clients and discussions with industry analysts and alliance vendors.

* The term ‘post-digital implies that the debate about a digital future is over, the public have spoken with all ages and demographics now embracing digital to at least some extent.

NB: See our media releases and research at

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Tim Nugent
Deloitte Australia
Job Title:
Deloitte Technology Consulting Partner
Tel: +61 3 9671 6153
Jane Kneebone
Deloitte Australia
Job Title:
Director, Corporate Affairs & Communications
Tel: +61 3 9671 7389, Mobile: +61 416 148 845

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