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Collingwood not the only winner in Grand Final replay Melbourne hotels cash in too


7 October 2010: Collingwood Football Club wasn’t the only winner in this year’s AFL Grand Final replay last Saturday, with the hotel industry in Melbourne cashing in on the significant increase in occupancy levels and revenue per available room, according to professional services firm Deloitte.

STR Global* figures indicate hotel occupancy levels in Melbourne on the eve of the replay Grand Final (Friday evening 1 October 2010) were 88.1% compared to 78.9% recorded for the first Friday of October last year (an increase of 11.7%).

The revenue per available room (RevPAR) was also significantly higher for the corresponding nights, with a 26.6% increase. RevPAR for the first Friday of October 2010 was $175.63, an increase of $37 over the same Friday in 2009.

Ian Breedon, Deloitte’s lead Real Estate group partner, said the AFL Grand Final replay was a shot in the arm for the hotel industry in Melbourne.

“It was a significant unanticipated revenue boost for the hotel industry in Melbourne and a great way to lead into the Spring Racing Carnival,” Mr Breedon said.

“Major events such as the Australian Grand Slam Tennis Open, Australian Grand Prix, Melbourne Cup and AFL Grand Final are an important part of keeping our hospitality industry healthy.”

Deloitte’s Bryon Merzeo, who manages STR Global’s data for Australia, said the Saturday of the replay Grand Final (2 October) also saw an increase in hotel occupancy in Melbourne.

“Rooms sold increased 4.1% to reach an astounding 95% on the corresponding night of 2009, with revenue per available room also showing a significant gain of 21.6%,” Mr Merzeo said.

“The replay AFL Grand Final weekend also had more people occupying Melbourne hotels compared to the AFL Grand Final the previous week. Friday 24 September 2010 saw 86.6% of Melbourne hotels occupied compared to 88.1% the following Friday, while Saturday 25 September saw 90.5% occupied compared with 95% the following Saturday,” Mr Merzeo said.

Note: Revenue figures in this media release refer to Australian dollars.

Last Updated: 


Petros Kosmopoulos
Deloitte Australia
Job Title:
Corporate Affairs & Communications
Tel: +61 3 9671 6093, Mobile: +61 4 0700 0926




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