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Award-winning Australian identity protection & authentication Emue Card debuts in Paris

Emue Contact: Emue Technologies
Contact: Melinda Loew
Media & Communications Manager
+61 (0) 2 9322 7146

Paris, France – 14 November 2007: Australian based company Emue Technologies officially launched a world-first 12-button keypad to enable secure remote banking and enhanced point-of-sale at the world’s largest card manufacturing trade show Cartes & Identification in Paris today.
Known as the Emue Card, the breakthrough design features a 12-button keypad and embedded alphanumeric display and microprocessor, integrated into a standard ISO compliant payment card.
Brendan McKeegan, CEO of Emue Technologies said the device allows unparalleled authentication, transaction integrity and identity protection capabilities to be embedded in a credit card.
“The Emue solution removes the need for users to enter their PIN or Password into an unsecure device such as a web browser or mobile telephone and is considered one of the most advanced solutions available on the market today,” McKeegan said.
“The combination of Emue Card and our core platform, which incorporates multiple transaction signing and authentication capabilities, gives our customers an unparalleled solution for securing access to remote services and enhancing the point-of-sale experience.
“In addition to responding to a consumer need to provide greater identity protection, we are also addressing the convenience issue by incorporating our solution in a device consumers can carry in their wallets,” he said.
The Emue Card has a number of secure ‘modes’ for use across multiple channels including the web, telephone, and point-of-sale.
For example, a user can enter his or her secret PIN into the card’s keypad to generate a numeric pass-code for one-time use that replaces the need for a password for online access, a static PIN for ATM use and a written signature for non EMV based credit card purchases.
“The card can also be used to create a digital signature for all forms of remote financial transactions, without the need for users to carry a separate device, such as a smart card reader,” McKeegan added.
The Emue Card has already won several prestigious awards; among them the International Card Manufacturers Association (ICMA) top honor “Judge’s Choice” Élan Award and the “Technical Achievement” Élan Award.
The Élan awards recognised the Emue Card’s design innovation and technical achievement in the card manufacturing industry, and were judged by an independent panel of ICMA associate members, industry notables and international journalists.
The Emue Card also won the prestigious Silicon Valley industry’s Tomorrow’s Technology Today Award from Info Security Products Guide which recognise and honor excellence in all areas of information security, in August 2007.
About Emue Technologies – Emue has redefined the authentication landscape through the introduction of a suite of solutions that allow consumers to identify themselves without the need to provide credentials to an un-trusted source.
Emue's solutions include a number of world firsts including a ‘Reciprocal Authentication’ process which ensures the legitimacy of both parties involved in a transaction and an authentication device with keypad, display and microprocessor embedded in an ISO compliant credit card.
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Emue’s partners - Emue joined Juniper Networks J-Partner Program as an alliance security partner to ensure interoperability between Juniper’s high-performance enterprise security solutions and the Emue Card solution.
The combined offering provides security and reliability to customers using the Emue solution.
Emue also worked closely with Innovative Card Technologies, leaders in advanced payment card technology, to develop the Emue Card.
Through its Innovation Program, Big Four professional services firm, Deloitte Australia, holds a minority shareholding in Emue Technologies.




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