Australia's forgotten hero
The world will knock on our door
Key drivers of global demand are lifting, including population growth in key markets. Global food demand will rise alongside the world's population. Moreover, at the same time that demand will lift, supply from much of the rest of the world – especially Asia – will be under pressure.
Simply put, the world is on the cusp of a leap in demand for higher-value food products and Australia has the goods.
Positioning for prosperity?
Agribusiness has something most other sectors don't: the prospect of rapid increases in global demand meeting domestic comparative advantage. But business and government will need to take bold steps, especially in the next 10 years as many of our biggest challenges hit home including:
- Find ways to promote our safe, fresh and abundant produce to the world more effectively?
- Think laterally and invest in developing new areas of business, including aquaculture and algae, and new regions of the country?
- Invest in technologies and implement new policies and approaches to make us a world leader in producing value from semi-arid land?
- Make agribusiness attractive again to graduates, and enhance the education we provide?
- Attract the capital that will be required to manage the coming enormous transition from family-owned to corporate farms, and the accompanying generational change?
- Improve the quality and quantity of infrastructure available to our agribusiness sector, including roads, rail and ports which are also in hot demand among miners?
Talk to our experts
National Leader, Agribusiness
Tel: +61 7 3308 7300