This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Print page

Next waves: Agribusiness

Growth strategies for Australia

Australia's forgotten hero 

[1:19 mins]

Get your copy of Positioning for prosperity? Catching the next wave

The world will knock on our door

Key drivers of global demand are lifting, including population growth in key markets.  Global food demand will rise alongside the world's population. Moreover, at the same time that demand will lift, supply from much of the rest of the world – especially Asia – will be under pressure.

Simply put, the world is on the cusp of a leap in demand for higher-value food products and Australia has the goods.

Positioning for prosperity?

Agribusiness has something most other sectors don't: the prospect of rapid increases in global demand meeting domestic comparative advantage. But business and government will need to take bold steps, especially in the next 10 years as many of our biggest challenges hit home including:

  • Find ways to promote our safe, fresh and abundant produce to the world more effectively?
  • Think laterally and invest in developing new areas of business, including aquaculture and algae, and new regions of the country?
  • Invest in technologies and implement new policies and approaches to make us a world leader in producing value from semi-arid land?
  • Make agribusiness attractive again to graduates, and enhance the education we provide?
  • Attract the capital that will be required to manage the coming enormous transition from family-owned to corporate farms, and the accompanying generational change?
  • Improve the quality and quantity of infrastructure available to our agribusiness sector, including roads, rail and ports which are also in hot demand among miners?

Talk to our experts

Rob McConnel, National Leader Agribusiness Rob McConnel
National Leader, Agribusiness
Tel: +61 7 3308 7300


Related insights

  • Economic activity attributable to crop protection products
    A Deloitte Access Economics report for CropLife on the economics of crop protection products.
  • Agribusiness Advisory
    The Agribusiness Advisory team focuses on national and local industry as well as cross-industry insights and trends.

Deep dive

Get your copy of Positioning for prosperity? Catching the next wave

Download the 'Positioning for prosperity? Catching the next wave' infographic

View the Positioning for prosperity? Catching the next wave map


Join the conversation


Follow us


Talk to us