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Westfield

Westfield’s Australian ‘searchable mall’ featuring 100,000 products online

The Westfield Group harnessed the bang with the realisation that their hugely successful model of building large, quality, long-lasting shopping malls across the world, was being challenged by a profound change in shopper behaviour - driven by technology enabled connectivity. It became apparent that this could be a disruption with a big bang, or a transformative opportunity to connect the digital shopper with shopping centres that improved the shopping experience.

By 2012 Westfield Labs was set up to leverage the retail ecosystem with innovative social, mobile and digital market opportunities that converge the digital shopper with the physical world.

Westfield’s learnings include getting curious around technology, seeing scenarios in the shoppers’ journeys, and supporting them with a broad range of new digitally enabled innovations. Now digital storefronts, digital in-centre signage, click and collect hubs, Wi-Fi networks, frictionless car parking payment services, mobile food service apps and the searchable mall web platform all integrate retailers and help shoppers find what they want in their local Westfield shopping centre. 

Westfield graphic

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Infographic: Harnessing the 'bang'

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