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Telstra

The 24/7 Telstra app and crowdsupport platform have revolutionised how Telstra relates to its customers

At the forefront of societal and economic change, telecommunications and media companies sit squarely in the ‘Short fuse, Big bang’ quadrant of Deloitte’s Digital Disruption Map.

In 2010, the company knew it had to extend its origins as a conservative engineering culture to a fast-paced digital one. Telstra Digital was formed.

Sourcing some of the best digital talent in the market, its critical mass now comprises one of the biggest and best digital teams in the country.

Its move to a one platform and unified approach to information architecture was game-changing.

Successes include the Telstra 24x7 smartphone and tablet apps which deliver customer control to its 1.5 million regular users in the palm of their hands. Its CrowdSupport community is another channel through which Telstra has revolutionised the way it relates to, and services its customers.

Telstra graphic

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Infographic: Harnessing the 'bang'

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