Digital technologies create access to new customer segments
Leverage digital change through product personalisation and bundling
[02:18 mins]
Adjacent product and customer segments can be easier to access using a number of digital innovations. Traditional retailers might have been limited in their potential to reach customers, but search engines and highly targeted, low-cost online advertising have made new segments accessible.
Digital disruption - Short fuse, big bang? outlines three strategies to help companies reach new customers and sell more products to existing ones:
- Personalise product and service offerings
- Differentiate pricing through product bundling and versioning
- Leverage social media
Recalibrate, Replenish, Reshape
Click one of the nine levers to assess your response to digital disruption.
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Digital disruption - Short fuse, big bang? offers practical advice to help business leaders and government policy-makers manage the challenges and reap the benefits of digital disruption – now and in the future.