The Internet and other digital innovations can be used for targeting specific customers and offer a powerful platform for advertising, selling and delivering goods and services well beyond traditional markets and geographies.
Digital disruption - Short fuse, big bang? suggests that business leaders must recognise that much of the growth in global markets for goods and services is shifting from the traditional Western economies to emerging markets, with younger consumers who are increasingly growing up with digital technologies.
In addition to pursuing digital marketing strategies, becoming a platform for innovation, through which others can sell their innovations, is an effective business strategy that many businesses can employ to increase revenue streams and thrive in the digital era.
Click one of the nine levers to assess your response to digital disruption.