Business leaders need to understand the range of factors related to digital disruption that are affecting their industry group and their own business.
Taking a portfolio view and considering how digital technology will disrupt – or is already disrupting – the business units that make up an enterprise is the first step for business leaders in preparing a response.
The next step is to consider the impact of digital disruption at a more granular level, looking at the individual business units that make up the company’s portfolio. Outlined in Digital disruption - Short fuse, big bang? are details of three reposes of cost, revenue and corporate strategy that need to be explored.
It is vital that management combines its chosen mix of responses into a single, compelling narrative that wins the support of the board, investors, staff, customers, governments, communities and other stakeholders.
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