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Centre for the Edge launched in Australia

Private Matters, August 2012

Centre for the Edge launched in AustraliaDigital/IT whiz starts a new chapter in his Deloitte career.

Peter Williams, who formerly led Deloitte Digital, has now stepped up to assume a new role as Chief Edge Officer, to build the Australian chapter of the Centre for the Edge. It will be run in parallel with the Silicon Valley-based Centre in the USA, which was founded in 2007 by John Hagel lll along with John Seely Brown and Lang Davison.

 “We look below the surface of current events, beyond the latest headlines and competitive moves, to find the outlines of a new business landscape,” Williams said.

“As performance pressures continue to mount, we can help executives see the longer term opportunities available and what needs to be done today to change course.

“One of the reasons we became keen to open up a Chapter of the Centre for the Edge here is  because it has moved from being just a great ‘think tank’ publisher to actually saying what are you going to do about it.”

The first publication to be co-marketed by the Australian Centre for the Edge is Scaling Edges: A Pragmatic Pathway to Broad Internal Change which explores how successful organisations identify opportunities that force them to change and adapt.

The report demonstrates that organisations need to innovate at an institutional level not just at a product and service level; they need to rethink the primary objective of why they are in business – which may require a change in management mindset.

The report provides a framework for executives wishing to embark on this difficult, but necessary transformation and introduces three prongs in a pathways framework:

  • By focusing on edges, rather than the core of a company, change agents can better identify projects which align with ‘Big Shift’ forces, and are most likely to achieve significant and sustainable returns
  • By leveraging external resources rather than internal support, these edges can circumvent the scrutiny and organisational resistance that change initiatives typically meet
  • Accelerating learning, rather than short-term outcomes, can create conduits of transformation that, help the company achieve institutional innovation and build into the opportunities of tomorrow.

“Although market opportunities are always around, it is the way business leaders and executives tap into new ‘edge’ markets which will set them apart,” said Williams.

Ten years ago Peter Williams brought Eclipse, a ground breaking IT services unit, to Deloitte. Williams also formed Deloitte Digital, which was recently launched for Deloitte internationally, due to the great success of the Australia model. His record of getting innovative concepts on the boil for Deloitte and its clients is second-to-none.

“Effectively what I am now doing is running a model where we find people across the firm who can get right up to speed with these sort of ideas for our clients; and help them look at what they are trying to do and what ‘edges’ we can adopt to drive opportunities,” Williams says.

For more information please contact;

Peter Williams
Partner, Chief Edge Officer
Tel: +61 3 9671 7629


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