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Choices Framework

The Mutual ADI of the Future


To discover more about each of the nine categories please click on the tile below to download the relevant section.

Reconnect your
critical stakeholders


Customer at the controls
Use your intimate knowledge of the customer to drive growth and outcompete


Catalysts for industry change
Develop a concept of mutuality that focuses on social entrepreneurship and sharpens the value for members.


Governance with ambition
Mutual leaders should personally drive achievement of aspirational goals

Recalibrate your
growth agenda


Superior digital engagement
36% of the digital potential remains unharnessed in the financial and insurance services sector


Expansion through co-opetition, cooperation or M&A
Prepare for expansion opportunities by developing a ‘live’ M&A strategy


Unlocking the potential in your balance sheet
Prepare to make trade-off decisions: which assets do you grow, divest or reallocate?

your strategy


Radically simplified operations
Rationalise processes in a flexible manner with a focus on leveraging digital technology


Lean and agile risk and regulatory model
Identify opportunities to leverage current regulations or consider lobbying for change


Social entrepreneurship driving growth
Mutual leaders need to articulate what they mean by ‘social good’, who the beneficiaries are, and how it is measured


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