Deloitte applies for top level domain name: ‘.deloitte’
Deloitte seeks to capitalise on benefits of enhanced branding platform, reinforce its online presenceDOWNLOAD
New York 19 April 2012: Deloitte Touche Tohmatsu Limited (DTTL) announced today that an application was submitted to the Internet Corporation for Assigned Names and Numbers (ICANN) for the Top Level Domain (TLD) of ‘.deloitte’.
One of the key objectives of adopting a TLD is to give a brand a more personalised online presence and enhance the site user experience.
“Being a pioneering applicant for a TLD aligns with the Deloitte brand’s positioning and marketplace presence as leader, innovator, and impact maker,” said David Redhill Deloitte Australia’s Chief Marketing Officer. “Additionally, the ‘.deloitte’ TLD will offer improved site accessibility and usability to Deloitte member firm clients, recruits, and others for an enhanced online experience - and lay a foundation for future online innovation.”
A TLD also helps to ensure that the internal online activity and exchange of information among a company's employees is secure. Additionally, a TLD can help to serve as a defence against counterfeit operations that could harm an organisation’s reputation - including “domain squatting,” in which fraudulent websites are created to profit from using a brand name belonging to a legitimate business.
“Adopting a ‘.deloitte’ TLD can help to protect as well as enhance the Deloitte brand," said Tim Fleming Chief Information Officer, Deloitte Australia. “With the rollout of the TLD, Deloitte member firms will continue as industry leaders in providing clients and people with world-class IT security.”
Tracey Edwards, Global Chief Knowledge Officer, DTTL commented: “The safeguarding of corporate intellectual property is a top priority for DTTL and its member firms, and the ‘.deloitte’ TLD will further reinforce the safety of Deloitte member firms’ intellectual property, as well as the exchange of information among their people and their clients.”