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Mobile nation

The economic and social impacts of mobile technology


Mobile nationThe mobile has become the dominant form of telecommunications technology and has become critical to business, while growing investments in 4G networks and the National Broadband Network promise to drive this technology even more deeply through our economy and society.

Against this backdrop, the Australian Mobile Telecommunications Association commissioned Deloitte Access Economics to report on the economic, business and social impacts of the Australian mobile telecommunications industry.

The report found that:

  • Mobile broadband traffic growth is expected to grow strongly. In 2011, an average of 8.8 petabytes per month were used, with this anticipated to grow to 119.3 petabytes per month by 2016 – a 14-fold increase
  • Convergence in devices will be complemented by increased integration between networks, with mobile and fixed networks, including the NBN, being complementary and increasingly interdependent
  • The structure of the mobile industry is changing from a simple supply chain to an emerging ecosystem of mobile businesses that encompasses mobile web, apps, mobile commerce (m-commerce) and more
  • The most critical issue for the mobile sector is policy and regulation with regard to spectrum allocation and licensing. Significant investments in spectrum and other infrastructure required to support the deployment of mobile networks have delivered significant productivity to Australia
  • Mobile telecommunications industry revenue was $22.0 billion in 2011-12, down 1.5% on the 2010-11 total, in contrast to the historic trend of high growth in industry revenue
  • The mobile industry is forecast to be stagnant in 2012-13. After a modest recovery, it will grow to $25.9 billion by 2016-17 (by 18%). The total economic contribution of the industry was $14.1 billion in 2011-12, supporting 56,970 full-time-equivalent employees
  • The current wave of mobile technology is driving labour efficiency with ‘productivity apps’ and use of ‘down time’; it is also increasing capital productivity: with estimated economic productivity benefits of $11.8 billion over the next decade
  • Mobile is moving from a device for individuals to a platform for all of business’ ICT needs: email, software, cloud, big data, and m-commerce
  • Driven by customers and employees, mobile has significantly changed how marketing, HR and IT functions operate.

To gain a greater understanding of the impact of mobile technology, download the report and brochure now.

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