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IT leads the charge to elevate business performance says Deloitte


16 February 2012: The unique convergence of five emerging technology forces – analytics, mobility, social, cloud and cyber security – provides the opportunity for businesses to accelerate performance in 2012, according to Deloitte’s 3rd annual Tech Trends report, Elevate IT for Digital Business. Over the past three years, Deloitte’s Tech Trends report, released in Australia today, has identified the 10 trends anticipated to have an impact for CIOs in the coming year and beyond.   

According to Robert Hillard, Deloitte Consulting technology lead partner, it is rare to have so many emerging forces, all rapidly evolving, technology-centric and each already impacting business so strongly.

“The convergence of these forces offers a new set of tools and opens the door to a new set of rules for operations, performance and competition.  Our report outlines how this is an opportunity for IT to lead the charge in order to truly help elevate business performance,” said Mr Hillard.

“The report has highlighted that as we head into 2012, many CIOs are now evaluating the various aspects of IT and looking ahead to the new technologies that can help them drive business growth in the years ahead. Mobility, social, analytics, cloud and cyber are technology forces each impacting business today and the intersection of these represents an opportunity for new business technology value and innovation,” said Mr Hillard.

“Across the board, CIOs are finding that this decade is bringing a new wave of change to technology within their organisations.  For instance, the resources sector is struggling with a shortage of people and is increasingly turning to ‘social business’ techniques to provide flexible working relationships for their older workers who are looking to retire,” said Mr Hillard.  

“At the same time, consumer businesses in Australia, who have been slow to make their online systems core to their processes, are making-up for lost time using the ‘outside in’ architecture.  Ironically, Australia has been traditionally leading other aspects of retail supply chain collaboration. Australians increasingly expect all organisations they deal with to let them inside the enterprise and give them many of the same privileges that were previously only the domain of customer service staff through the use of ‘digital identities’,” concluded Mr Hillard.

The Deloitte report groups the top 10 technology trends into two categories: Disruptors and Enablers; disruptive deployments are five additional technologies that showcase new business models and transformative ways to operate. (Re)emerging Enablers are five technologies that many CIOs have spent time, thought and resources on in the past, but deserve another look this year.

They encompass the following:

Disruptors – Social Business, Gamification, Enterprise Mobility Unleashed, User Empowerment and Hyper-hybrid Cloud – are technologies that can create sustainable positive disruption in IT capabilities, business operations and sometimes even business models.  

Enablers – Big Data Goes to Work, Geospatial Visualization, Digital Identities, Measured Innovation and Outside-in Architecture – are technologies in which many CIOs have already invested time and effort, but which may warrant another look this year because of new developments.  

The 10 predicted technologies identified for 2012 are:

Disruptive Deployments:

Social Business: The emergence of boomers as digital natives and the rise of social media in daily life have paved the way for social business in the enterprise. This is leading organisations to apply social technologies on social networks, amplified by social media, to fundamentally reshape how business gets done. Some of the initial successful use cases are consumer-centric, but business value is available – and should be realised – across the enterprise.

Hyper-hybrid Cloud: Cloud-based and cloud-aware integration offerings are expected to continue to evolve, and many organizations face a hybrid reality with a mix of on-premise solutions and multiple cloud offerings. The challenge becomes integration, identity management and data translation between the core and multitenant public cloud offerings, and offering lightweight orchestration for processes traversing enterprise and cloud assets.

Enterprise Mobility Unleashed: Mobility is helping many organisations rethink their business models. Consumer-facing mobile applications are only the beginning. With the explosion of mobile use cases, organizations should make sure solutions are enterprise class – secure, reliable, maintainable and integrated to critical back-office systems and data.

Gamification: Serious gaming simulations and game mechanics such as leader boards, achievements and skill-based learning are becoming embedded in day-to-day business processes, driving adoption, performance and engagement.

User Empowerment: User engagement remains a key doctrine for enterprise IT with consumerisation setting expectations for solutions built from the user-down, not the system-up. Compounding the need, IT is becoming increasingly democratized, with empowered end-users able to directly source solutions from the cloud or app stores – on a mobile device and increasingly on the desktop.

(Re)Emerging Enablers:

Geo-spatial Visualisation: Within the world of visualisation, geospatial takes advantage of an explosion of geographical, location-aware data. Sources feeding this growth include new semi-structured data from mobile devices, geo-tagging of existing enterprise structured data and tapping into new streams of location-aware unstructured data.

Digital Identities: The digital expression of identity is growing more complex every day. Digital identities should be unique, verifiable, able to be federated and non-repudiable. As individuals take a more active hand in managing their own digital identities, organisations are attempting to create single digital identities that retain the appropriate context across the range of credentials that an individual carries. Digital persona protection is becoming a strong area of cyber focus.

Data Goes to Work: Organisations are finding ways to turn the explosion in size, volume and complexity of data into insight and value. This is occurring across structured and unstructured content from internal and external sources. This is expected to complement but not replace long-standing information management programs and investments in data warehouses, business intelligence suites, reporting platforms and relational database experience.

Measured Innovation: CIOs can help facilitate the discovery of the next wave of true disruption--and continuously improve the business of IT and the business of the business. Measured innovation offers an approach to managing both disciplines by providing a pragmatic way to identify, evaluate and launch potential innovations with a focus on aligning opportunities to areas that can fuel disruption and create measurable, attributable value.

Outside-in Architecture: Flexibility in operating and business models is proving more important. As a result, need to share is colliding with need to know and shifting solution architectures away from a siloed, enterprise-out design pattern and into an outside-in approach to delivering business through rapidly evolving ecosystems.

Last Updated: 


Jane Kneebone
Deloitte Australia
Job Title:
Director, Corporate Affairs & Communications
Tel: +61 3 9671 7389, Mobile: +61 416 148 845
Robert Hillard
Deloitte Consulting
Job Title:
Managing Partner, Technology Agenda
Tel: + 61 3 9671 7971

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