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Telecommunications and data analytics

Improving financial performance by turning challenges into opportunities


Telecommunications and data analyticsThe telecommunications industry regularly uses data analytics in fields such as customer analysis and network optimisation. Traditionally, however, it has used statistical sampling techniques that cover only short time periods and a limited subset of data to inform its financial analyses such as risk identification.

This short paper looks at how CFOs can now use more sophisticated data analytic methods in five key areas to identify revenue opportunities and address risks that negatively impact the margins for communications service providers: ARPU leakage, network development, profitability of stores and franchises, phone inventory and cash outflows.

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