Vox Populi - State of the Media Democracy Survey
Australia's media usage and preferences 2012
How are consumer habits evolving in when it comes to media and technology in Australia?
The first edition of the Australian State of the Media Democracy Survey provides a reality check on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information.
This survey reveals a number of key themes, including:
- The continuing importance of live TV, notwithstanding the growing importance of ‘my time, my choice’ viewing
- The continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices
- The importance of anticipating consumer preferences to curate the ‘right’ content for consumers
- The rise of the tablet and the early signs that is it displacing laptop usage in certain circumstances.
The survey is part of a Deloitte research project which was conducted across the globe, covering Australia, France, Germany, India, Japan, Spain, United Kingdom and United States. The Australian report also contains selective international commentary.
Downloads
State of the Media Democracy Report
Interactive version (50 pages: 4mb). For optimum use on iPad/iPhone, download in iBooks.
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Full report PDF (44 pages: 4mb) (If file fails to upload, please click hyperlink again)
