Australian Tourism & Hotel Market Outlook
In the Australian Tourism and Hotel Market Outlook for the first quarter of 2012, we take a new look at the major issues impacting the country’s tourism and hospitality industry. A strong Australian dollar, economic uncertainty in traditional inbound markets and local skill shortages all remain challenges.
But there also some positives for the sector, particularly significant inbound visitor growth from the emerging economies of China and India and the stabilisation of domestic demand.
But tourism nevertheless remains in a slower lane as far as Australia’s multi-speed economy is concerned.While a relatively robust domestic economic outlook is a positive for the business side of the domestic tourism market, together with the ongoing strength of the Australian dollar, it continues to drive strong outbound leisure travel.
For the hotel sector, the story remains one of stronger business demand driving occupancy and room rates for city hoteliers, but challenges for regional and rural areas.
Download the full report and media release below.