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Economic contribution of the 2012 Sydney Festival

Executive summary of the report’s findings


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Deloitte | Economic contribution of the 2012 Sydney FestivalSydney’s summer celebration of arts and life is a feature in the event calendar. In 2012, despite one of the wettest January’s on record, the Festival sold more than 125,000 tickets, with an average ticket price of less than $50, across 399 performances of 122 events, including 11 world premieres, 15 Australian exclusives and 14 Australian premieres. Together with attendances at free events there were, in total, more than 580,000 attendances at events during the three weeklong festival period.

This Report quantifies the economic contribution and impacts of the 2012 Sydney Festival to the New South Wales economy. It also quantifies separately the economic contribution and impacts of the Festival to the Parramatta economy.

By economic contribution the Report refers to all the economic activity generated. It includes that of the Sydney Festival in staging and marketing the 2012 Sydney Festival and the expenditure of almost 300,000 unique visitors who attended Sydney Festival events.

By economic impacts the Report refers to the activity by those who came to Sydney/Parramatta, or extended their stay in Sydney/Parramatta, in order to attend Festival events.

In total the economic contribution of the 2012 Festival is an estimated $56.8 million. This is a 13% increase on $50.2 million in 2011. The $56.8 million total economic contribution includes direct value added as a result of visitor expenditure ($31.9 million) and indirect flow-on that measures the demand for goods and services in other industries, such as hotels, restaurants and the retail sector, generated through the Festival ($24.9 million).

Access the Report’s Executive summary at the top of the page.

The full report is available on the Sydney Festival website

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