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The economic, social and cultural contribution of venue-based live music in Victoria


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The economic, social and cultural contribution of venue-based live music in VictoriaEvaluation of the contribution of the arts to the wellbeing of the community - in economic as well as social and cultural terms – has often been less robust than desired.

The Victorian Government commissioned Deloitte Access Economics to generate new and improved evidence of the significance of the contribution of one sector of the arts, namely the Victorian venue-based live music sector.

The focus of the study was live music performance in Victorian hotels, bars, nightclubs, cafes and restaurants. The economic contribution of the sector was then calculated as the sum of the value-added and employment created components of the following:

  • The direct economic activity generated by performers and live music venues including:
    • Turnover in live music venues and payments to sound technicians, production hire and rental, advertising, security and employees involved in delivering the live music product; and
    • Payments to headline performers providing live music in venues, and their direct support payments including to managers, booking agents, sound technicians, advertising, supporting performers and merchandise and record manufacturers.
  • The indirect economic activity (or multiplier effects) generated by live music in venues.

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