The future of business in the digital age
New digital innovations and applications continue to empower consumers and have a transformative impact on business – altering industry structures and supply chains, shaking up businesses themselves and even changing the very nature of what employees do and how they do it.
Consumers are driving new trends, not just on the internet, but via social networking, the cloud and easy to use mobile devices. Mobility is the standout trend with companies increasingly integrating mobile into both internal and external digital strategies. Firm-wide engagement in digital is now being driven by employees familiar with digital technology as consumers and transferring this expertise back into their work.
This report, based on 2012 survey research contained in the Optus Future of Business report - Research and Findings, as well as consultations with selected stakeholders by Deloitte Access Economics, provides analysis and insights into what changes in the digital world might mean for business.
As the Australian economy undergoes significant structural change, digital strategy and innovation will provide industries across the spectrum with the tools to create a competitive edge and build more value into their services.
By understanding where things are at now, and what the next three to five years might hold, business will be in the best possible position to plan for the future.