The next evolution: Store 3.0™
An executive perspective on retailer readiness for tomorrow’s store
In September 2011 Deloitte’s US Retail & Distribution practice surveyed 39 senior US retail executives to understand how they are adapting their brick-and-mortar stores to a next-generation format.
The survey results show that few traditional retailers are leading the transformation to a Store 3.0™ environment. Many are grappling with how to create a well-integrated future store strategy - one that is attuned to the needs and expectations of the evolving consumer, brings the right technology into the physical space, and can deliver a highly satisfying experience.
Retailers are also unsure about the roles and responsibilities of their sales associates in this new environment.
This point of view argues that retailers who combine the best of both retail worlds - the sensory experience of a brick-and-mortar store with convenient access to extensive online information - can gain the upper hand in an intensely competitive environment.
To read the survey findings and perspectives download the attachment below.