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TMT predictions 2010
Challenges and opportunities for 2010
Take a closer look. The 2010 Deloitte TMT Predictions provide an in-depth look at the emerging issues that will impact the Technology, Media & Telecommunications sectors in the coming year.
Predicting always presents fresh challenges – which we are pleased to address. This year’s report has been shaped by three in particular.
- Direction of the global economy
If there was one advantage to making predictions for 2009, it was confirming the consensus view that most major economies were expected to fall into recession. (They did, with a few notable exceptions such as India and China.) In 2010, the picture is considerably more mixed. While it is generally agreed that most economies should recover, there do not appear to be enough shapes or letters available to describe the possible permutations that recovery may take – will it be a U, a V, a W, or a square-root recovery? And a double-dip recession is still possible once the stimulus ends. Governments appeared bullish, corporations more bearish, and economists divergent.
- Pace of digitization
The pace of digitization is another major factor shaping our predictions. The conversion of analog data into digital form first occurred in the telecom sector, and had become less of a challenge or opportunity in recent years. But as the technology and media sectors rush to embrace all things digital and face the new challenge of transporting yottabytes1 of zeros and ones, the global telecom industry has emerged as the linchpin. Finding a profitable business model while doing so may be even more of a challenge.
- Adoption of mobile broadband
The adoption of mobile broadband is accelerating– too quickly, perhaps – despite uncertain economic times. As a result, the entire telecom industry, from equipment makers and carriers to consumers and even regulators, is trying to cope.
Our telecommunications predictions for 2010 are focused on the consequences of technological change, particularly digitization and mobile data, and are shaped by 2010’s economic outlook. The topics we address include the growing importance of mobile search for smart-phones, the success of VoIP on mobile devices, changes in network technologies and pricing plans to cope with the explosion of data, changing contracts both in terms of up time and duration, and the sector’s focus on reducing its environmental impact while saving money.
More of our TMT 2010 predictions please click on each of TMT's sector and get a broader view of challenges and opportunities
| Technology predictions | Media Predictions | Telecommunication Predictions |
| Technology has never been changing so rapidly, what does your business need to know? | Media continues to change and grow, find out what will impact your business needs. | As Telecommunications evolve, what does your business need to know? |
