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Media Predictions 2013

4K kicks off

Media Predictions

Media predictions from the TMT Predictions 2013 series

For 2013, we expect the start of preparations for the next generation of high definition television, known as 4K, while dual screens will have almost no impact on overall viewing, but may rather have more impact on other media, such as newspapers and magazines.

Deloitte predicts that in 2013 the television industry will commence the roll-out of the next generation of high definition (HD) TV, known as 4K, which will offer four times higher resolution than the current highest standard HD.

A note from the authors 

2013 should see several significant landmarks in preparations:

• about 20 4K TV set models from more than ten vendors should be available by year-end2

• the first consumers should take delivery of 4K TV sets

• a range of 4K content will become available, initially blockbuster movies

• a growing range of professional and semi-professional 4K cameras should become available

• new supporting standards should be agreed, including a new high definition multimedia interface (HDMI) standard to service 4K data rates

• multiple test broadcasts are likely, with commercial services expected 2014/2015

The upgrade to 4K entails significant capital expenditure for broadcasters, producers, television manufacturers, infrastructure owners, and consumers. It is not a move to be taken lightly.

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