Great Minds Think AlikePractical ideas about how auto makers and dealers can sell more cars and make more money |
Last year, 65 million cars were manufactured; 55 million were sold. Right now, original equipment manufacturers (OEMs) and dealers have different objectives, different ways they make money, and different things they want to sell. OEMs complain that dealers don’t execute programs correctly; dealers complain that the programs from OEMs – and there are too many of them – are irrelevant and uncoordinated. OEMs are frustrated; dealers are skeptical. The customer is simply alienated. The car buying experience is predictable in one way: It will be a hassle.
Maybe it’s time to rethink how automobiles are made and sold in a global marketplace. The simple fact is this: A better buying experience means more sales. And a better buying experience will come only when OEMs and dealers start working together in new ways. "Here's how":
Principle #1:
Find the common ground to create an environment of true, productive collaboration.
Principle #2:
Be your brand. Worldwide. Every day. At every customer touch-point.
Principle #3:
Create a better customer experience.
Principle #4:
Execute the right programs.
Principle #5:
Measure the effectiveness of your actions. Again and again.
The point-of-view includes real examples of success from the field, schematics of collaborative process flows and key performance indicators and pragmatic action steps. Learn more from the complete report, available as a PDF file attachment in the link below.
Great Minds Think Alike
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