The Green GapAvoiding pitfalls on the sustainability path to shareholder value |
Whether driven by consumer interest, rising commodity prices, retailer requirements or pending legislation, senior executives are making sustainability a top agenda item. In fact, doing good for the environment has long differentiated many consumer product companies and led to strong brand loyalty among consumers.
This article, authored by Peter Capozucca, principal, and Michael Daher, senior manager, both of Deloitte Consulting LLP, explores nine pitfalls companies should avoid and four major steps they should take to effectively build a foundation to ensure that their sustainability efforts are delivering shareholder value.
The Green Gap
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