Newsletter 04/2009 - The German Fitness MarketActual developments in the German fitness market |
In the quarterly newsletter on the German health and fitness market, the Deloitte Industry Group Leisure delivers key performance indicators of selected operators as well as recent information on the national and international fitness industry on a regular basis.
In the fitness industry, the focus of many operators concerning strategy and operations
has been lying on the acquisition of new members for years.
In addition to acquiring new members, binding existing members becomes
of great importance for all competitors in order to gain control over enormous membership turnover rates of partly more than 50%.
In this issue, we give you a short introduction to the concept of customer relationship management (CRM) which also offers advantages for operators with already low membership turnover.
The current newsletter can be downloaded below.
Newsletter 04/2009 - The German Fitness Market
(776.53 KB)
