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Fashioning sustainalibity 2013.
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Looking into the future...
Firstly,
there is a need to address the question of a dwindling natural resource base through more focus on environmental issues in the supply chain, reuse of materials and closed loop thinking. Secondly,
in the quest for transparency and the demand for results on investment sustainable supply chain management require new, more stakeholder based approaches. Thirdly,
the resource challenge also represents unique opportunity for engaging consumers through sustainable consumption initiatives and dialogue. Anne Mette Christiansen, Partner, Deloitte |

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Business and sustainability 7 of 10 businesses are risking their short term profits and medium term survival by not focusing on management of natural resources. Every other company is talking about its commitment, but is putting less effort into actions and results. |
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The fashion industry must up the game in their supply chain Only 4 out of 10 are looking beyond the conventional approaches that have shown limited results. |
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15 kg of clothing – that is how much every Nordic consumer uses per year Few companies engage with their consumers to drive sustainable consumption. Among those that do, smaller companies are overrepresented. They seem to display a greater interest and see more opportunities in finding new models for sustainable consumption. |
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Helena Helmersson, Head of Sustainability, H&M 


This report was produced in cooperation with Danish Fashion Institute.
Press releases (Danish)Danskere er storforbugere af tøj
Langt fra ord til handling i mange danske modevirksomheders bæredygtighed
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Book a meeting
Want to improve and know more? Let us benchmark your performance against the competition using the survey data. Explore the opportunities for business development using the Deloitte sustainable business models. Write or call and book a free meeting: Anne Mette Christiansen, Partner Kristoffer Hvidsteen, Manager Bahare Haghshenas, Sr. Consultant |
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Three questions and guides from Deloitte:
1. Are you dressed to weather trouble with access to production capacity and are you tired of chasing down non-responding suppliers?
Assess your exposure to resource-, supplier- and country risks and determine how you may manage risks by way of sustainability.
2. Are you fed up with ‘surprises’ in your margins being hurt by the increase in and uncertainty of costs?
Assess your resilience to changes in costs, volumes, transport and prices and determine how you may harness sustainability to become more resilient.
3. Are you tired of weakening sales and tightening distribution channels with increasing competition and online driving down prices?
Assess how sustainability may help you overcome pressure on costs and time to market by driving market, product and partnership development.

WEF Sustainable consumption 2013
WEF & Deloitte Sustainable consumption:
WBCSD Vision 2050
WBCSD Sustainable consumption & value chain