Deloitte's State of the Media Democracy Survey, Fourth EditionRethink what you know |
Published
Digitization is radically transforming the way we consume content. But how much do we know about consumers’ behaviors across the generations and what their future media preferences are likely to be? To continue to shed light on these questions and many more, Deloitte's Technology, Media and Telecommunications (TMT) practice has commissioned a fourth edition of its State of the Media Democracy survey.
The survey looks at:
- Generational preferences for traditional and emerging media devices and platforms
- The evolving adoption of mobile devices, social networking and interactive gaming
- Reactions to conventional and next-generation advertising
- Emerging consumer preferences and the implications for advertisers, content companies, distributors, developers and device manufacturers
What You Need to Know
Deloitte's State of the Media Democracy, Fourth Edition
The fourth edition survey has been released. Learn more about the survey
The State of the Media Democracy: Understanding the Connected Consumer
Hear results of Deloitte's fourth State of the Media Democracy Survey and learn about media consumption and take a data-driven look at critical generational trends in the U.S.
Register for the February 10 TMT Dbriefs webcast which takes place at 1 pm EST.
In the News
Hot Trends, Cool Gadgets
CNBC Closing Bell | January 7, 2010
Why smartphones and tablet-PCs are getting a lot of attention, with Daniel Pearl, Epoch Investment Partners and Edward Moran, Deloitte Director of Product Innovation.
Videogaming Weathers the Storm
AdWeek | January 11, 2010
A recent report from Deloitte documents a robust increase last year in the number of people engaged in gaming.
Americans Turn to TV as Recession Hits Spending
Reuters | December 14, 2009
More U.S. consumers have turned to the great American pastime of watching television as the recession strained household budgets.
Study: Interest in TV viewing on the rise
Hollywood Reporter | December 15, 2009
34% of Americans cite TV as favorite medium, up from '08.
Couch potatoes rule!
Entertainment Weekly | December 15, 2009
New study shows Americans rate TV as top form of entertainment.
Get Caught Up on Prior Editions
The first three editions of the State of the Media Democracy Survey revealed insights into such topics as:
- Advertising’s Multi-Platform World
- Cell Phones: Moving to Center Stage
- Dawn of a New “TV” Era
- Gaming Goes Mainstream
- Rise of the Personal Broadcaster
Contact us if you’re interested in receiving information about prior editions.
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