Innovation is hard to grasp – but product profitability is tangible and readily measured. Best-in-Class companies take different approaches to creating innovation and developing it into profitable products.

This report serves as a guideline to help companies understand what Best-in-Class companies have done to gain significant performance advantages in product innovation and profitability, and provides insight into what they have planned to maintain or extend their leadership position.

In the December 2005 Product Innovation Agenda benchmark report, Aberdeen Group investigated how companies leverage product innovation. The Product Innovation Agenda 2010 report reassesses the 2005 product innovation agenda and looks at its relationship to the corporate agenda today and beyond.

Please click on the image or visit the link below to download your complimentary copy of the benchmarking report today!

Download a copy of The Product Innovation Agenda 2010