Build and Restore Trust

Trusted data use

Unlock the value of your data securely, ethically, and intelligently

Improve trust with transparency and awareness of application and data use with a unified approach that provides greater visibility and control over how data is collected, aggregated, used, analyzed, and protected.

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Turn challenges into opportunities

What can you achieve?

Growing analytics capabilities, like artificial intelligence (AI), pose new opportunities for businesses to enhance data-driven insights. Implementing appropriate data controls while reducing algorithmic biases helps to maintain trust while realizing these opportunities.

What's holding you back?

Harnessing the value of data has introduced complex considerations for many organizations around data privacy, potential algorithmic/analytic bias, accountability, and compromised trust. If improperly managed and secured, data footprints can balloon and increase the risk of data loss, theft, and/or misuse. To effectively tap into this opportunity, organizations need guidance and experience in order to address challenges.

Why should you move forward fast?

To unlock the insights in your data while maintaining trust, strategic decisions should be made today. Without a cohesive approach for responsible data use, organizations can potentially open themselves up to unwanted risks.

A unified approach to trust-inspiring data use

Deloitte takes a unified approach to trusted data use to help organizations align with regulations and customer expectations, and elevate the insights derived from that data. We bring together a powerful combination of proprietary technology, domain experience, and industry knowledge focused on helping you improve trust and enhance performance.

Data protection to maintain confidentiality, integrity, and availability

Create strategies, design and build programs, and implement and integrate technologies to safeguard data and enhance operational efficiency.
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Privacy to navigate regulations and enhance governance

Evaluate, design, and implement privacy capabilities and provide ongoing operational services to align with relevant privacy legal, regulatory, and business requirements.
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Identity and access management to enforce appropriate data use

Design unified identity and access management (IAM) programs, and deploy technical capabilities to enforce appropriate access to applications and data.
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Integration of emerging technologies to improve data usage

Harness emerging technologies and frameworks to better analyze (e.g., AI), store (e.g., blockchain), and access and protect (e.g., zero trust) data confidentiality and integrity.
Learn more about AI security Learn more about blockchain Learn more about Zero Trust

Deloitte understands the importance of maintaining trust in data use. Our combination of proprietary technology, domain experience, and industry knowledge can help you responsibly unlock the potential of your data while enhancing time-to-value. As you work to achieve this balance, turn to Deloitte to assist with strategy, implementation, and operation for new or ongoing efforts.

Trusted data use in action

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Consumer

Consumer-facing platforms promote dynamic consent management

Disparate consent management practices across siloed customer-facing platforms can introduce challenges with unlocking data value, and introduce regulatory risks with global consent requirements. Strategic implementation of consent and preference management (CPM) technologies can help mitigate risks and improve customer trust, while enabling organizations to better use customer relationship management (CRM) data to their advantage.

Energy, Resources & Industrials

Energy sector reduces fine exposure with regulated data set use

Third-party data sets can produce valuable returns on investment in the energy sector by expanding insights for business decisions and design strategies. These data sets are regulated with appropriate use restrictions that, if violated, can trigger large legal fees. As such, capabilities to catalog, track lineage, manage appropriate access/use, and monitor data movement can help manage risks associated with inappropriate use.

Financial Services

Data posture management reduces risks posed by concentrated shared data environments

Financial services organizations manage high volumes of customer information, which can provide deep insights through data correlation across product lines. However, this cross-correlation also introduces exponential risks that cannot be addressed using restrictive security techniques. Flexible “data posture management” solutions (e.g., automated scanning, attribute-based access controls, tokenization, etc.) can help mitigate risk while supporting business objectives.

Government & Public Services

Improved AI in data management protects mission-critical initiatives

Autonomous weapons systems used in national security and defense contexts can pose grave consequences if not properly managed. Preventing these scenarios with improved AI technologies and enhanced data management can help protect the mission across strategic, operational, and tactical fronts.

Life Sciences & Healthcare

Efficient data management improves patient care

Health care organizations are required to limit protected health information (PHI) access to the appropriate medical personnel. Supported by data privacy strategies and roadmaps, health care organizations can implement IAM technologies that efficiently connect health care providers to the appropriate patient data, which can result in efficient care delivery while maintaining privacy and regulatory compliance.

Technology, Media & Telecommunications

AI identifies and mitigates digital impersonations

As organizations moved toward the Metaverse, new and increasingly sensitive data sets will be collected and available for analysis. By preparing for this and adopting security and privacy strategies as part of the initial design and buildout, organizations can enable trust and loyalty across the customer journey and position themselves for long-term success.

The Deloitte difference

Achieve the benefits of trusted customer experiences with our distinctive approach.

Outcomes-driven

Improved data visibility, protection, and privacy by taking trusted data use from a concept to an actionable plan that enables greater visibility and control over the data your organization collects and how it is used, analyzed, and protected.

Rapid solutioning with Deloitte's suite of capabilities and Data Protection Lab, to help you quickly build stronger brand posture and drive high-impact performance.
Quality-oriented

Simplified data access, privacy, and protection with a range of proprietary tools like Deloitte's Zero Trust Access (ZTA) that assists organizations to adopt zero trust principles and limit attack surface exposure without compromising user experience.

Deep domain experience to facilitate responsible data usewith Deloitte's knowledge of privacy, legal, and regulatory environments, as well as technology and industry trends to develop innovative capabilities that help you address strategic challenges with data use.
Value-focused

Integrated, secure experience through Deloitte's relationships with leading technology providers to deploy simple, secure, and built-in integrations that orchestrate data use across toolsets.

Cutting edge research and insights through Deloitte's novel research on data use trends, such as topics that investigate data-driven decision-making, board governance of AI use, and the interconnectivity between data proficiency, analytics agility, governance, privacy, and protection.

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Perspectives to guide your journey

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Get in touch

Adnan Amjad

US Cyber & Strategic Risk Offering Portfolio Leader
Partner
aamjad@deloitte.com
+1 713 982-4825

Emily Mossburg

Global Cyber Leader & US Cyber Strategic Growth Offering Leader
Principal
emossburg@deloitte.com
+1 571 766-7048

Adam Thomas

Extended Enterprise Offering Leader
Principal
adathomas@deloitte.com
+1 602 234-5172

Keri Calagna

Crisis & Resilience, and Enterprise and Integrated Risk Leader
Principal
kcalagna@deloitte.com
+1 212 492-4461