Consumer-driven. Software-led.
The future of automotive mobility will be driven by consumers and defined by software. Car buyers are now demanding tailored driving experiences that deliver innovative, personalized, and future-ready features. In short, they're buying into better by seeking out experiences that deliver on what they value most. And if your brand can’t deliver the innovation they seek, they could move on to one that does.
Deloitte advises automotive manufacturers and suppliers on not only understanding automotive software trends, tools, and opportunities—we help you develop strategies and capabilities to connect with your customers and get ahead of the competition.
"We have an opportunity to reshape the driving experience and how consumers interact with their vehicles."
Christopher Ahn, Deloitte US Connected Vehicle and Electrification Leader, Deloitte Consulting LLP
Consumer-driven. Software-led.
The future of automotive mobility will be driven by consumers and defined by software. Car buyers are now demanding tailored driving experiences that deliver innovative, personalized, and future-ready features. In short, they're buying into better by seeking out experiences that deliver on what they value most. And if your brand can’t deliver the innovation they seek, they could move on to one that does.
Deloitte advises automotive manufacturers and suppliers on not only understanding automotive software trends, tools, and opportunities—we help you develop strategies and capabilities to connect with your customers and get ahead of the competition.
"We have an opportunity to reshape the driving experience and how consumers interact with their vehicles."
—Christopher Ahn, Deloitte US Connected Vehicle and Electrification Leader, Deloitte Consulting LLP
Mobility revolution
Accelerating the drive toward a more-sustainable automotive industry
BorgWarner shifts gears to electric vehicle propulsion and a clean, energy-efficient future.
Read the story
“Becoming a prominent player in the SDV arena is often recognized as a prerequisite for achieving competitive success.”
—Walid Negm, Managing Director, Deloitte Consulting LLP
Featured insights
The future of automotive mobility is software-led
Over the next 20 years, the factors that distinguish the leaders from the laggards in the automotive industry will likely largely depend on software-defined vehicles (SDV) capabilities.
Explore where software can take you
2024 Global Automotive Consumer Study
Explore the innovations that will have a major impact on the automotive industry in the year ahead.
View the study
“Software-enabled solutions—from telematics and data analytics to infotainment and vehicle feature subscriptions—are expected to unlock a variety of new revenue streams.”
Perspectives
The future of automotive mobility to 2035
In the face of generational transformation, automotive mobility leaders should consider embracing fundamental changes to profit from tomorrow’s value chain.
See what’s aheadZero trust in the age of software-defined vehicles
As the automotive industry shifts toward software-defined features, cybersecurity strategies are expected to become even more critical to identify, detect, and defend against cyberattacks. Learn how a zero-trust mindset can help automotive manufacturers incorporate cybersecurity into their software development life cycle and boost resilience.
Read the analysis2023 Automotive Supplier Study
Under uncertain economic conditions, some suppliers are beginning to shift away from experiments in disruptive technologies and instead consolidate their investments into truly viable technologies. Will semiconductor manufacturing and software-defined vehicle development be a focus?
View the studyAutomotive Supplier Barometer
What’s the outlook for automotive sector growth? Explore our perspective on the MEMA OE Automotive Supplier Barometer.
Read the report
In the news
Auto News: Software in vehicles upends automaker-supplier relationship
Software-defined vehicles are expected to account for at least 90% of the new-vehicle market by 2029, according to a new Deloitte report.
Read the full articleAutomotive Dive: Automakers need help developing vehicle software, digital services: Deloitte
Vehicle manufacturers should be more like smartphone makers, inviting third parties and startups to develop software to maximize the value of their cars and trucks.
Read the full articleSilicon Valley gets siphoned in software shift
As GM and others invest in electrification, autonomy and software, a pipeline of developers and coders from Silicon Valley is growing.
Read the full articleOur team
Stavros Stefanis
US Software Defined Vehicles Leader, Deloitte Consulting LLP
sstefanis@deloitte.com+1 603 674 7675
Christopher Ahn
US Connected Vehicle and Electrification Leader, Deloitte Consulting LLP
chriahn@deloitte.com+1 313 394 5080
Get in touch
Looking to explore the potential of software-defined vehicles? Let’s connect.