Meeting consumers’ changing needs: Moving towards the future of health

Medicare Advantage health plans continue to integrate digital solutions to better engage current—and attract new—members. Explore how plans gauge digital strategy success and how COVID-19 has impacted digital adoption in older adults.

Pandemic-accelerated trends in consumer behavior have the potential to transform various aspects of the health care system. How can organizations meet consumers’ changing needs and move toward the future of health?

As health care companies cater to activated and empowered customers, understanding differences in their attitudes, behaviors, and needs is important. Intelligent segmentation can be essential for delivering a unique customer experience.

Health care providers, health plans, and life sciences companies can use novel approaches to segmentation to better target, attract, and retain consumers.

Improving engagement at three key touchpoints in a consumer's health care journey could improve patient outcomes and reduce the cost of care.

Improving engagement at three key touchpoints in a consumer's health care journey could improve patient outcomes and reduce the cost of care.