The trend toward consumer-driven health care is undeniable, but individual consumers vary in the extent and way they engage health care options. For example, the Deloitte Center for Health Solutions’ 2008 Survey of Health Care Consumers found telling differences in attitudes when segmented by demographics such as age, gender and ethnicity. To break down this complex issue, explore the fact sheets below, which provide brief outlines and statistics on consumer desires, needs and habits. Health Care Consumer Overview:
 | Big Picture: By the Numbers
93 percent of consumers say they’re not adequately prepared for future health care costs. | | Reality Check Survey findings challenge some of the conventional wisdom Americans express about the health care system. |  | Men vs. Women
When it comes to health care attitudes and actions, the divide between the two genders is wide. |
Health Care Consumer Issues and Trends:
Health Care Consumer by Generation:
Health Care Consumer by Ethnicity: Related Content: Survey: 2008 Survey of U.S. Health Care Consumers
Overview: Health Care Consumerism
Consumer Segments: Segmentation Theme
Overview: Center for Health Solutions
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