By teaming with marketing and allocating the appropriate resources, CFOs not only can protect and defend one of a company’s most precious assets, but become brand champions in the process.
Chief Financial Officer (CFO)
Today’s CFOs are expected to play four diverse and challenging roles. The two traditional roles are steward, preserving the assets of the organization by minimizing risk and getting the books right, and operator, running a tight finance operation that is efficient and effective. It’s increasingly important for CFOs to be strategists, helping to shape overall strategy and direction, and catalysts, instilling a financial approach and mind set throughout the organization to help other parts of the business perform better. These varied roles make a CFO’s job more complex than ever.
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