Digital Consumer Trends 2023
Welcome to the Digital Consumer Trends (DCT) website, your go-to source for the latest insights into consumer preferences and habits surrounding digital products and services.
Our annual survey, now in its 14th year, is one of the largest of its kind, and this year's study includes approximately 27,150 participants from 17 countries worldwide, with 4,150 participants specifically from the UK.
Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 4000 UK participants, we delve into a wide range of topics, including sustainability, the metaverse, streaming, devices, cost-of-living, and even AI.
Key findings
Generative AI
Video on demand
Download the UK deck
To get a comprehensive view of all the insights from the DCT survey 2023, make sure to download our UK deck, which contains a wealth of data and statistics on six different topics from the survey. Gain a deeper understanding of the digital consumer landscape in the UK by accessing the UK deck through the link below.
Videos
Watch these videos to get quick and insightful glimpses into the key trends shaping the digital consumer landscape.
Generative AI: Unleash Creativity with AI
Streaming Realities: The Evolution of Video Consumption
Cost of Living: Digital Choices: Adapting in the Age of Cost-of-Living Challenges
Online Harms: Navigating Web Safety: Protecting Yourself Online
Connectivity: Navigating Broadband: From Speed to Reliability
Previous reports
Digital Consumer Trends 2022
In this year’s survey, we measured what consumers are doing (or ignoring) with devices, video, privacy, gaming, health-tech, sustainability, blockchain, the metaverse and much more. In two phases, the 2021 DCT generated four reports. The first two studies covered the topics of device adoption and usage as well as the future of gaming. Metaverse: Barriers to a New World and Smartphones shelved - "Cash in the cupboard" were the main topics of phase two reports.
Digital Consumer Trends 2021
The UK cut of Digital Consumer 2021. This year's survey explores macro trends disrupting the Subscription Video on Demand (SVOD) and news sources sectors, with a focus on the impact of COVID-19. We'll be exploring these through two separate instalments - SVOD: the one where the going gets tough and News in a digital age: cutting-edge tech meets age-old virtues & vices.
Digital Consumer Trends 2020
Looking back to the start of 2020, digital transformation dominated the agendas of leading UK businesses. The devastating impact of COVID-19, and the resulting lockdown, has undoubtedly acted as a catalyst: speeding up consumers digital adoption and introducing new trends at a rate few could have predicted.
Mobile Consumer Survey 2019
About 90 percent of adults own a smartphone, with around 95 percent of those smartphones used daily. As a result of its phenomenal success, the smartphone market has reached maturity, with adoption levels nearing their natural plateau in most developed markets.
Mobile Consumer Survey 2018
Smartphone adoption is nearing a plateau: the rise in adoption this year was a mere two percentage points. But the usage of smartphone continues to evolve, and should continue to do so for years to come. Smartphone ownership is near universal; usage patterns vary considerably.
Mobile Consumer Survey 2017
The smartphone is a mere decade old, and with every year has become ever more integral to people’s lives. It has become more versatile, absorbing a growing range of functions, from communication to navigation, from breaking global news to memorising personal stories. And it is likely to be used even more intensively over the coming years, as its capability and utility continues to increase.
Mobile Consumer Survey 2016
Mobile Consumer Survey 2015
Mobile Consumer Survey 2014
Mobile Consumer Survey 2013
Key contacts
Paul Lee
Global Head of Research - TMT, Deloitte UK
Ben Stanton
TMT Insights Manager