The green supply chain DNA

How to retool your supply chain for the sustainability driven, data rich future

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Most consumer organizations are familiar with the need to disclose operational information to key stakeholders. But a new consumer trend is changing the nature and depth of those requirements.

Consumers seek deeper connections with the products they buy. Those products are no longer viewed solely as accessories to a lifestyle: the products are the lifestyle. And consumers want those products to embody the values and beliefs of their lifestyle.

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Published: 2012-09-13