Mid-Market Perspectives

2014 report on America’s economic engine



Since 2011, Deloitte Growth Enterprise Services has surveyed mid-market executives about their expectations, priorities and plans. During that time, the results have helped track a slow but steady evolution from cautious optimism to recognition of the need to move ahead.

As the results of our 2014 survey indicate, the mid-market — America’s economic engine — continues to pick up steam:

  • Only 23% of mid-market executives say their companies are deferring investments due to uncertainty — down from 43% a year ago.
  • More respondents (60%) believe the economy will continue to grow at least two percent over the coming year.
  • Top-ranked investment priorities cited by respondents include development of new products and services, hiring and training, and technology (either upgrading existing IT systems or implementing new ones).

This report also continues the exploration started in our fall 2013 survey about how mid-market companies might drive superior long-term performance, based on research findings from 
The Three Rules: How Exceptional Companies Think. Co-author Michael Raynor, director, Deloitte Services LP, provides insights about new survey responses related to performance and growth.

To learn more about several key topics covered in the report, please click on the following links:

About the 2014 survey

A total of 509 executives from U.S. mid-market companies, representing all major industries and 46 states, provided their insights for this survey.

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