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Social brings passionate customers into the game
Learn how a video game site uses opinion-based social interactions to foster a thriving community of online users.
The craft of incentive prize design: Lessons from the public sector
Incentive prizes, deceptively simple in concept, are often challenging to construct in a way that drives the desired outputs and supports the desired outcomes. How can prize designers get it “right”?
The engagement economy: How gamification is reshaping business
While elements of gamification - leaderboards, badges and levels - have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Read the
Businesses use gaming principles in marketing
USA Today | August 1, 2012
In this article, Deloitte Consulting LLP principal
discusses the trend of gamification and its impact on small business, as well as ways to employ gamification tactics.
Discover how simulations can benefit businesses.
Learn when and why businesses apply simulations.
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