Disruption Theory as a Predictor of Innovation Success/Failure


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While planning and strategizing for innovation-driven growth, executives typically face two major alternatives: product innovation in a new industry or seeking out unpopulated market spaces. Even though these alternatives are credible and have significant benefits, executives still have challenges selecting one direction to take.

In his recent paper Disruption theory as a predictor of innovation success/failure, Michael E. Raynor, director, Deloitte Consulting LLP, takes up the case of innovation-driven growth through “disruption theory” and applies it to Intel’s New Business Initiatives (NBI) division. He discusses Clayton M. Christensen’s ideas in The Innovator’s Dilemma, which explains how large and successful giants are often taken over by new players and its significance. Additionally, he focuses on why practitioners should consider "disruption theory” more seriously than others.

Download the PDF below to learn how this theory can be used to shape existing innovation ideas and create a balanced portfolio of innovative initiatives.