Competition at the Crossroads

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Today’s global technology executives face an intense new set of strategic challenges driven by an increase in disruptive, nontraditional competition, dramatic shifts in global markets, the growing dominance of the consumer and other market-altering changes.

To better understand the changing nature of competition and implications for strategic planning within today’s technology industry, Deloitte Consulting LLP’s Technology, Media and Telecommunications group and the Business Performance Management (BPM) Forum have conducted a study titled Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets.

The Crossroads study is based on in-depth conversations with senior executives closely involved in strategic planning, and a quantitative survey of 181 executives representing major technology sectors. Among the key findings are:

• The vast majority of respondents, 92 percent, believe competition is intensifying in their industry sector
• Some 96 percent say their sources of competition have changed in just the past two years, including 44 percent who say their sources of competition have changed significantly
• Most respondents say their companies are able to identify market-altering change, yet only 25 percent believe they can anticipate such changes
• Executives are not satisfied with the results that they are getting, and give their companies poor marks for their ability to take adequate action in the face of these changes
• Respondents indicate that although senior management is spending more time on strategic planning, investments in strategic planning processes, tools and talent have not increased as fast as revenues

The study’s findings illuminate the changing nature of strategic planning and taking action within today’s high-tech industry, and they set forth the challenges, obstacles and current practices of technology companies as they seek to better anticipate, identify and respond to competition in a rapidly evolving marketplace.

To learn more, read the full report in the PDF attached below.

Related content:
Industry:  Technology
Services:  Strategy and Operations

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